Syllabus

Course Code: OE-155-CS-P

Course Title: AI Tools for Business

Course Objectives

To introduce students to AI applications in business.
To familiarize students with popular AI tools for automation, marketing, and decision-making.
To develop hands-on skills in using AI-driven business solutions.

Course Outcome

CO1 Understand the role of AI tools in business operations.
CO2 Utilize AI-powered tools for marketing, automation, and decisionmaking
CO3 Apply AI solutions to business challenges through practical use cases

1 Introduction to AI in Business

6.1 Basics of Artificial Intelligence (AI) and Machine Learning (ML)
6.2 Role of AI in Business Decision Making
6.3 AI-powered Business Automation: Advantages & Challenges
6.4 Introduction to AI Ethics and Bias
6.5 Case Study: AI Implementation in E-commerce and Banking Sectors

2 AI-Powered Tools for Productivity & Automation
2.1 AI for Communication & Content Creation: ChatGPT, Google Bard, Grammarly, Canva AI
2.2 AI for Meetings & Transcription: Otter.ai, Fireflies.ai

3 AI in Marketing & Customer Engagement
3.1 AI for Digital Marketing & SEO: Copy.ai, Jasper AI, SurferSEO
3.2 Chatbots & AI-Powered Customer Service: Drift, HubSpot AI, Salesforce Einstein

4 AI for Business Analytics
4.1 AI for Data Visualization & Business Insights: Tableau AI, Power BI
4.2 Predictive Analytics & Decision Making: AI in Finance & Risk Analysis

Reference Books
1. Artificial Intelligence in Business: Opportunities and Challenges" – Péter Szeredi & Attila Kiss
2. AI Superpowers: China, Silicon Valley, and the New World Order" – Kai-Fu Lee
3. The AI Advantage: How to Put the Artificial Intelligence Revolution to Work" – Thomas H. Davenport
4. 4Human + Machine: Reimagining Work in the Age of AI" – Paul R. Daugherty & H. James Wilson
5. Artificial Intelligence for Marketing: Practical Applications" – Jim Sterne

Resource Material/Other Online Courses
1. Google AI for Business (Google AI)
2. AI for Everyone (Coursera – Andrew Ng)
3. LinkedIn Learning: AI in Business Strategy